Available for freelance
Hi! I'm
Shoaib Ali
a
Social Media Specialist
building
audience
audience
that builds your business.
that builds your business.
(2022 – PRESENT)
I understand social media strategy, graphic design, video editing, and web creation, and I enjoy bringing them together to build content that connects and performs.
I bring together social media, design, video editing, and web creation to build content that connects and performs.



01 /
Creating conversations
02 >
Growing communities
03 -
Turning trends into impact
01 /
Creating conversations
02 >
Growing communities
03 /
Turning trends into impact
01 /
Creating conversations
02 >
Growing communities
03 /
Turning trends into impact
{01} — Areas of focus
What My Work Mainly Focuses On
{
My Top Skill
}
Social Media Growth
Strategy, analytics, and creative execution to grow and manage social media ecosystems.
Strategy, analytics, and creative execution to grow and manage social media ecosystems.


{
Creative Web Project
}
Web Design
Creating modern, user-focused eCommerce and portfolio websites with strong visuals, smooth flow, and clean structure.
{
Creative Web Project
}
Web Design
Creating modern, user-focused eCommerce and portfolio websites with strong visuals, smooth flow, and clean structure.

{
Visual Design & Branding
}
Graphic Design
Designing visuals, logos, and UI elements that reflect brand tone

{
Visual Design & Branding
}
Graphic Design
Designing visuals, logos, and UI elements that reflect brand tone
{
Content Creation & Editing
}
Video Editing
Editing short-form videos optimized for social platforms

{
Content Creation & Editing
}
Video Editing
Editing short-form videos optimized for social platforms
{02} — Capabilities
How I Add Value
How I Add Value
How I Add Value
Work that helps brands get attention, stay consistent, and perform better on social media.
Work that helps brands get attention, stay consistent, and perform better on social media.

Social Media Growth
Creating and managing content that helps brands grow through better post selection, consistent output, audience-focused ideas, and formats that are proven to perform across Instagram, Youtube, Tiktok and other social media platforms
Audience Growth
Content Strategy

Social Media Growth
Creating and managing content that helps brands grow through better post selection, consistent output, audience-focused ideas, and formats that are proven to perform across Instagram, Youtube, Tiktok and other social media platforms
Audience Growth
Content Strategy

Social Media Growth
Creating and managing content that helps brands grow through better post selection, consistent output, audience-focused ideas, and formats that are proven to perform across Instagram, Youtube, Tiktok and other social media platforms
Audience Growth
Content Strategy

Better Content Performance
Improving content performance by making posts easier to follow, more engaging to watch, and better suited to how people consume content on platforms like Instagram, Reels, and Shorts.
Hooks & Structure
Engagement Focus

Better Content Performance
Improving content performance by making posts easier to follow, more engaging to watch, and better suited to how people consume content on platforms like Instagram, Reels, and Shorts.
Hooks & Structure
Engagement Focus

Better Content Performance
Improving content performance by making posts easier to follow, more engaging to watch, and better suited to how people consume content on platforms like Instagram, Reels, and Shorts.
Hooks & Structure
Engagement Focus

Scroll Stopping Design
Designing posts, carousels, ads, and story creatives that stand out quickly in crowded feeds using bold layouts, clear messaging, and strong visual hierarchy that makes people stop scrolling and actually pay attention.
Feed Attention
Visulal Consistency

Scroll Stopping Design
Designing posts, carousels, ads, and story creatives that stand out quickly in crowded feeds using bold layouts, clear messaging, and strong visual hierarchy that makes people stop scrolling and actually pay attention.
Feed Attention
Visulal Consistency

Scroll Stopping Design
Designing posts, carousels, ads, and story creatives that stand out quickly in crowded feeds using bold layouts, clear messaging, and strong visual hierarchy that makes people stop scrolling and actually pay attention.
Feed Attention
Visulal Consistency

Higher Video Retention
Editing short-form videos using fast pacing, clean cuts, and on-screen captions so viewers stay engaged, follow the message easily, and are more likely to watch the content till the end.
Watch Time
Hooks

Higher Video Retention
Editing short-form videos using fast pacing, clean cuts, and on-screen captions so viewers stay engaged, follow the message easily, and are more likely to watch the content till the end.
Watch Time
Higher Retention

Higher Video Retention
Editing short-form videos using fast pacing, clean cuts, and on-screen captions so viewers stay engaged, follow the message easily, and are more likely to watch the content till the end.
Watch Time
Hooks

Stronger Brand Presence
Improving how brands look online by creating cleaner visuals, more structured content, and a more polished overall presentation so pages feel more professional, trustworthy, and visually consistent.
Brand Identity
Brand Consistency

Stronger Brand Presence
Improving how brands look online by creating cleaner visuals, more structured content, and a more polished overall presentation so pages feel more professional, trustworthy, and visually consistent.
Brand Identity
Brand Consistency

Stronger Brand Presence
Improving how brands look online by creating cleaner visuals, more structured content, and a more polished overall presentation so pages feel more professional, trustworthy, and visually consistent.
Brand Identity
Brand Consistency
{03} — Tools & Skills
Tools & Platforms I'm Familiar With
{03} — Tools & Skills
Tools & Platforms I'm Familiar With
{03} — Tools & Skills
Tools & Platforms
Framer
No-code website builder
Framer
No-code website builder
Framer
No-code website builder

Meta Business Suite
Social media management tool

Meta Business Suite
Social media management tool

Meta Business Suite
Social media management tool

Meta Business Suite
Social media management tool
Adobe Photoshop
Graphic design and editing
Adobe Photoshop
Graphic design and editing
Adobe Photoshop
Graphic design and editing

Hootsuite
Social Media Analytics & Account Manager

Hootsuite
Social Media Analytics & Account Manager

Hootsuite
Social Media Analytics & Account Manager
Capcut PC
Professional Video Editing Tool.
Capcut PC
Professional Video Editing Tool.
Capcut PC
Professional Video Editing Tool.
Chat GPT
An AI tool for writing, ideas, and smart communication.
Chat GPT
An AI tool for writing, ideas, and smart communication.
Chat GPT
An AI tool for writing, ideas, and smart communication.
Shopify
E-commerce platform for building and managing online stores.
Shopify
E-commerce platform for building and managing online stores.
Shopify
E-commerce platform for building and managing online stores.
Adobe Premiere
Industry-standard video editing software.
Adobe Premiere
Industry-standard video editing software.
Adobe Premiere
Industry-standard video editing software.

HypeAuditor
A platform for analyzing influencer performance and managing marketing campaigns.

HypeAuditor
A platform for analyzing influencer & account performance

HypeAuditor
A platform for analyzing influencer & account performance
{04} — My Journey
Experience
Top Skill
/
01
Social Media Strategist
Scaled 14+ Instagram theme pages to 460K+ followers and 1B+ total views
Researched trends and algorithm patterns to improve engagement, retention, and organic reach.
Planned, curated, and managed content calendars for consistent cross-platform growth.
Used Meta Business Suite, HypeAuditor, and SocialBlade to track growth and refine strategies.
2022 - Present
Creative Build
/
02
Web Design
Designed and launched two Shopify fashion websites from scratch.
Created clean, user-focused layouts with consistent branding and strong visual flow.
Integrated payments, analytics, and store configurations for seamless UX.
2023 - Present
Visual Identity
/
03
Graphic Design
Designed social-first visuals built to capture attention and communicate clearly.
Created clean, modern creatives for posts, story content, and branded visual assets.
Balanced brand tone, typography, and layout to deliver clear, appealing visuals.
Developed cohesive design systems to maintain consistency across all content.
2023 - Present
Content Editing
/
04
Video Editing
Edited 200+ short-form videos optimized for Reels, Shorts, and TikTok.
Applied color grading, transitions, and overlays for polished, engaging output.
Used analytics and A/B testing to increase reach and viewer retention.
Streamlined editing process using Adobe Premiere & CapCut PC for fast, high-quality delivery.
2024 - Present
460K+
Combined Followers Grown on
1B+
Total Views Achieved Across
All Accounts
04
Multi-Skilled In 4 Areas
SM • Web & Graphics Design • Video
{03} — Process
{03} — My Journey
{04} — My Journey
How it works
Experience
Experience
Discovery
/
01
We’ll dive deep into your personal goals and long-term vision
Initial Consultation:
Scaled 14+ Instagram accounts to 460K+ followers and 1B+ total views
Research:
Analyze competitors and industry trends to gather insights.
Define Scope:
Set the project’s objectives, deliverables, and timelines.
Top Skill
/
01
Social Media Strategist
Growth Projects:
Scaled 14+ Instagram accounts to 460K+ followers and 1B+ total views
Audience Insights:
Researched trends and algorithm patterns to improve engagement, retention, and organic reach.
Strategy Execution:
Planned, curated, and managed content calendars for consistent cross-platform growth
Analytics:
Used Meta Business Suite, HypeAuditor, and SocialBlade to track growth and refine strategies.
2022 - Present
Design
/
02
I'll create mockups that bring your brand to life
Wireframing:
Create low-fidelity wireframes to map out the site’s structure.
Style Guide Creation:
Develop a design language including colors, fonts, and UI elements.
Prototype Development:
Build clickable prototypes for client feedback.
Finalize Design:
Approve the final design with detailed mockups for all pages.
/1-2 weeks/
Creative Byild
/
02
Web Design
eCommerce Builds:
Designed and launched two Shopify fashion websites from scratch.
Visual Design:
Created clean, user-focused layouts with consistent branding and strong visual flow.
Technical Setup:
Integrated payments, analytics, and store configurations for seamless UX.
2023 - Present
Top Skill
/
01
Social Media Strategist
Growth Projects:
Scaled 14+ Instagram accounts to 460K+ followers and 1B+ total views
Audience Insights:
Researched trends and algorithm patterns to improve engagement, retention, and organic reach.
Strategy Execution:
Planned, curated, and managed content calendars for consistent cross-platform growth.
Analytics:
Used Meta Business Suite, HypeAuditor, and SocialBlade to track growth and refine strategies.
2022-Present
Creative Build
/
02
Web Design
eCommerce Builds:
Designed and launched two Shopify fashion websites from scratch.
Visual Design:
Created clean, user-focused layouts with consistent branding and strong visual flow.
Technical Setup:
Integrated payments, analytics, and store configurations for seamless UX.
2023 - Present
Build
/
03
Using no-code tools, I'll construct your site
Page Construction:
Build out the website structure using selected tools.
Content Integration:
Import and format content (text, images, videos).
Basic SEO Setup:
Optimize on-page elements for search engines.
/1 week/
Visual Identity
/
03
Graphics Design
Brand Assets:
Designed social-first visuals built to capture attention and communicate clearly.
Design Tools:
Used Photoshop for professional high-quality asset creation.
Creative Style:
Balanced brand tone, typography, and layout to deliver clear, appealing visuals.
Design System
Built cohesive design systems to keep content consistent, recognizable, and platform-ready.
2023 - Present
Visual Identity
/
03
Graphics Design
Brand Assets:
Designed social-first visuals built to capture attention and communicate clearly.
Design Tools:
Used Photoshop for professional high-quality asset creation.
Visual Identity:
Developed cohesive design systems to maintain consistency across all content.
Creative Style:
Balanced brand tone, typography, and layout to deliver clear, appealing visuals.
2023 - Present
Launch
/
04
Your site goes live, ready to make an impact
Client Review:
Present the site to the client for feedback.
Revisions:
Make necessary changes based on client feedback.
/2-3 days/
Content Editing
/
04
Video Editing
Content Editing:
Edited 200+ short-form videos optimized for Reels & Shorts
Performance:
Used analytics and A/B testing to increase reach and viewer retention.
Editing Technique:
Applied color grading, transitions, and overlays for polished, engaging output.
Tools:
Streamlined editing process using Adobe Premiere & CapCut PC for fast, high-quality delivery.
2024 - Present
Content Editing
/
04
Video Editing
Content Editing:
Edited 200+ short-form videos optimized for Reels & Shorts
Performance:
Used analytics and A/B testing to increase reach and viewer retention.
Editing Technique:
Applied color grading, transitions, and overlays for polished, engaging output.
Tools:
Streamlined editing process using Adobe Premiere & CapCut PC for fast, high-quality delivery.
2024 - Present
95+
Percent
customer satisfaction
460K+
Combined Followers Grown on
10+
Years
of experience
1B+
Total Views Achieved Across
All Accounts
24+
Projects
completed
04
Multi-Skilled In 4 Areas
SM • Web & Graphics Design • Video
04 Domains
Multi-Skilled In 4 Areas
SM • Web & Graphics Design • Video
